Is your Janitorial Service Green?
I guess it is a little laughable to see the flurry of activity that is inevitable in the growing Green economy. There are a number of companies who finally realize that this is going to impact their business and so they make the shift to Green more out of necessity than commitment to the cause. Of course, after they have shifted to a few Green elements, they want the credit for being a responsible Green citizen of the world. I get it….
There will be the hypocrisy as some people and companies mask their singular drive for profits by pretending to be Green and even promoting themselves to be Green. This is the trend called “Greenwashing” where there is either a purposeful or subtle form of deception at work.
As the Green economy grows, those in the janitorial business will also want to appeal to the Green business opportunities coming their way. We will find that the first stage is a simplication effort that provides enough justification for their claims to a Green service. This is done by purchasing a line of Green products that now adorn their janitorial carts. Oddly, this seems all that is required to be a Green janitorial service although their workers may be clueless about Green practices.
What will happen next is the “Green Equalization” when every company has some Green products and promotes their company as Green on their website. When everyone has a few Green products, how can we tell the sincere companies from the pretenders?
To demonstrate proficiency in any area, there must be a standard. Green Clean Institute has been that standard for a number of years by training and certifying janitorial and cleaning services across America and several other countries. In an industry without organization and definition, Green Clean Institute is a tremendous resource for reputable janitorial services.
We already see Green pretenders in the market. The question is how will you separate yourself from the crowd and stand out as the credible and reliable service that deserves the business. Green Clean Institute certification is the answer that your clients will appreciate and trust. In a world of Green wanna be’s, shouldn’t you be the real thing?
It is critical to understand that the janitorial service is in transition from pushing brooms and dumping trash to something bigger. The world is asking for Green service as well as Green products, and most janitorial companies offer only half the solution at best. There are over 1 million janitorial workers in our country, and they are not prepared to step up and provide the services required. It is imperative that every janitorial service train and certify their workers in Green practices as well as provide Green products. In the very near future, Green verification will make a huge difference in your success.
Source: Health
